Cervezas Turia becomes a new Premium Partner of Valencia CF 

Cervezas Turia, born in Valencia in 1935, and Valencia CF have reached a collaboration agreement under which Turia becomes the official beer of the Club for the next two seasons.

The agreement places Cervezas Turia as a Premium Partner of the Club, with wide brand visibility at Mestalla and at the Ciudad Deportiva in Paterna. In addition, both parties will carry out joint actions to bring the Club and the brand closer to Valencianista fans—fans who, like Turia, share the passion and pride for local Valencian culture and a strong commitment to defending and promoting the traditions and history of this Terra de Valentia ("Land of the Brave").

The agreement was made official at Mestalla during an event attended by Javier Solís, General Director of Valencia CF, and Ricard Gimeno, Head of Marketing at Cervezas Turia.

“For Valencia CF, it is a pleasure to count on a prestigious Valencian brand like Turia. A company that shares our values and the deep roots of this Terra de Valentia, which so strongly characterizes our fans and Valencian society,” stated Valencia CF General Director, Javier Solís.

For his part, Ricard Gimeno, Head of Marketing at Cervezas Turia, emphasized that “this agreement represents much more than a partnership: it is the natural union between two symbols that are deeply connected to Valencia. We share not only our origins with Valencia CF, but also a way of feeling, living, and celebrating Valencian pride. We are confident that this new chapter will bring great success to the Club, the brand, and all Valencianista fans.”

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